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How New Travel Agencies Survive Their First 90 Days

18.11.2025 15:44
Tourism Business#Innovation#Digital transformation#tourism finance

 

🌍 The First 90 Days of a New Travel Agency: How to Survive and Stay in the Market

 

The period where every day feels like a mission: strategy, risks, market reality and a clear formula for success.

Launching a travel agency feels like turning a dream into reality…
but it also pulls you straight into one of the most competitive industries.

 

Statistics say:

⚠️ 60% of new travel agencies shut down within the first 6 months.
⚠️ Only 18% reach stable income after year one.

 

Why?

Because most agencies launch out of passion for travel — but close due to lack of system.
Passion is not enough.


You need rhythm, structure, psychology, strategy, and technology.

This blog is the most comprehensive 90-day roadmap for a new travel agency — designed to help you survive, grow, stabilize, and win.

 

Your journey goes through 3 key phases:

🔥 Days 1–30 – Survival Mode
🚀 Days 31–60 – Growth Mode
💎 Days 61–90 – Stability Mode

 

Inside each step you’ll find:
• sales strategies
• customer psychology
• competitive tactics
• marketing actions
• technology setup
• real operational models

If you’re ready, let’s begin your 90-day survival journey. ✈️🔥


 

First 30 Days: Survival Phase

 

Your main goal now: make your agency visible, real, and trustworthy.


 

🌟 #1 Build a clear brand identity — if you look like everyone, you are no one

 

80% of new agencies start with the same formula:

❌ “We sell tours.”
❌ “Antalya, Dubai, Sharm…”

new travel agency survival

 

This makes you invisible.

 

Define your core:

💬 Who am I?
💬 What do I do better than others?
💬 Who is my target audience?
💬 What makes me unique?

 

Examples:

✨ Youth-focused travel agency
✨ Family-specialized agency
✨ Eco-tourism agency
✨ Premium tailor-made travel
✨ Visa & documentation-focused agency

 

You cannot be “everything for everyone.”
Choose one direction — and become the best in it.


 

new travel agency survival

       🌟 #2 Social media is your strongest shop window

 

             During the first month, your focus is:

            📌 Instagram
            📌 TikTok
            📌 WhatsApp Business
            📌 Facebook (family segment)

 

             

 

 

 

       Minimum 1 post per day:

             trend destinations
             real prices
             visual tour packages
             short reels
             behind-the-brand stories

 

If customers can’t see you → you don’t exist.


 

🌟 #3 Build a customer database — not in Excel!

 

new travel agency survival

A lead without follow-up = lost revenue.

 

Common beginner mistakes:

❌ no client data collection
❌ no follow-up system
❌ forgetting preferences, dates, budgets

 

From day one, you need: Travacco ERP

 

Why?

✨ Automatic customer profiles
✨ Psychological insight cards
✨ PDF offers in 30 seconds
✨ Auto follow-up
✨ Sales pipeline tracking

 

In the first month, you cannot afford to lose leads.


 

🌟 #4 Create a “trustworthy agency” image

 

The first question every customer asks:

❓ “Can I trust this agency?”

 

Trust boosters:

✔ professional logo
✔ simple, aesthetic design
✔ WhatsApp Business catalog
✔ branded PDF proposals
✔ contract + invoice structure
✔ office (even a symbolic one)

 

You sell trust first — then tours.


 

🌟 #5 Your first 50 clients are your foundation

 

They become:

💙 your first buyers
💙 your first reviews
💙 your first referrals
💙 your first social proof

 

These can be:

• friends
• colleagues
• followers
• acquaintances

 

Give them an advantage:

✨ “30 USD discount for our first customers.”
✨ “Free additional transfer.”
✨ “A personalized travel plan just for you.”

 

Your goal: collect your first success stories.


 

Second 30 Days: Growth Phase

 

Now you can stand — time to scale.


 

new travel agency survival

        🌟 #6 Create a sales plan — business cannot run on hope

 

               Avoid the deadliest beginner mindset:

              ❌ “Let’s see how it goes…”

 

               Your second-month plan must include:

              📌 number of offers sent
              📌 number of follow-ups
              📌 priority destinations
              📌 conversion goals
              📌 expected revenue

 

A plan = predictable results.
No plan = no results.


 

🌟 #7 Start producing viral content

 

3 formats that explode growth:

🔥 aesthetic travel videos (5–12 sec)
🔥 “problem → solution” videos
🔥 customer story videos

 

Gen Z and young audiences love these.
This is how you grow from 1,000 to 50,000 followers.


 

🌟 #8 Create unique tour products

 

If you sell the same as everyone else — why should clients choose you?

 

Add:

✨ eco-tours
✨ vanlife packages
✨ vibe tours for youth
✨ family micro-packages
✨ 2-day local tours
✨ signature routes

 

Uniqueness = memorability.


 

🌟 #9 Activate 3 main client sources

 

Strongest acquisition channels:

  1. Instagram + TikTok
  2. WhatsApp Broadcast Lists
  3. Referral Program

 

Referral formula:

💬 “Earn 20 USD for each referred traveler.”
💬 “Refer 3 and get a mini tour.”

 

Works brilliantly.


 

🌟 #10 Build a fast sales system

new travel agency survival

 

Winning rhythm:

📲 reply in 30 seconds
📄 send proposal in 1 minute
☎️ follow-up in 3 hours
💬 reminder in 24 hours
📆 final nudge in 3 days

 

Travacco ERP supports this rhythm:

✨ auto follow-up
✨ offer generator
✨ client psychology in CRM
✨ analytics dashboard
✨ mobile control

 

In tourism, the fastest responder wins.


 

Third 30 Days: Stability Phase

 

You survived — now it’s time to build a brand.


 

🌟 #11 Craft your brand story

 

People don’t remember companies — they remember emotions.

 

Use messages like:

💬 “We don’t sell tours — we create memories.”
💬 “Every traveler has a vibe — we tune the trip to it.”
💬 “We stand for safe, honest, comfortable travel experiences.”

 

Story = emotion.
Emotion = loyalty.


 

new travel agency survival

         🌟 #12 Build your internal system — the secret to stable income

 

                 By month three, you must have:

                📌 financial structure
                📌 profit–loss dashboard
                📌 automated contracts & invoices
                📌 booking control
                📌 client history
                📌 documentation

 

Travacco ERP automates up to 90% of the workload.


 

 

 

🌟 #13 Define your competitive edge

 

What are you winning with?

❓ speed
❓ design
❓ customer service
❓ personalization
❓ trendy tours

 

Choose one main strength — and amplify it.


 

🌟 #14 Post-sale care — the source of 40% of your profit

new travel agency survival

 

The biggest mistake: selling → disappearing.

 

Real revenue comes after the sale:

💬 “How was your trip?”
💬 “Would you like to share photos?”
💬 “We launched a new route — want to see it?”

 

This builds:

✨ trust
✨ repeat sales
✨ referrals

 

Post-sale care = hidden gold.


 

🌟 #15 After 90 days — you’re a real agency

 

If you followed the plan:

💙 stable customer base
💙 daily inquiries
💙 high conversion rate
💙 recognizable brand
💙 consistent systems
💙 growing income

 

You're no longer “new” — you're established.


 

🚀 Travacco ERP — the system that saves the first 90 days

new travel agency survival

 

All new agencies struggle with:

❌ chaos
❌ lost clients
❌ lack of control
❌ delays
❌ document mistakes

 

Travacco solves it all:

✨ 30-second PDF offers
✨ automatic contracts & vouchers
✨ CRM with psychological profiles
✨ profit/loss dashboard
✨ payment tracking
✨ agent performance control
✨ mobile management
✨ 90% automation

 

Travacco is not software — it’s a superpower for new agencies.


 

🌟 Conclusion: The first 90 days either push you out — or push you forward

 

In these 3 months you:

✔ build trust
✔ understand your market
✔ identify your audience
✔ create your brand
✔ establish your systems

 

And most importantly:

✨ You don’t sell tours — you sell emotion.
✨ You don’t send documents — you create memories.
Travacco is the strongest tool to launch your agency successfully. 🚀💙